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Accelerate Awareness
Drive Engagement
Shape Perception

Helping B2B and B2C technology firms build world-class brands, elevate storytelling, and use strategic public relations to reach priority audiences

Press & Media Relations

News Distribution
Crisis Communications
Thought Leadership
Bylines & Editorial Writing
Influencer Campaigns

Content Marketing

Press Releases
Blog Posts
Whitepapers
Infographics
Case Studies

Speaking, Events & Awards

Proactive Speaking Proposals
Award Submissions
Event Logistics
On-Site Press Engagement
Promotional Activations Events

Spokesperson Guidance

Media Training
Interview Prep & Mediation
Talking Point Development
Presentation Materials
Opportunity Vetting

Brand Positioning

Competitive Analysis
Monitoring & Measurement
Analyst Relations
Storymining
Amplification Strategies

Corporate Communications

External Communications Policies
Social Media Policies
Rapid-Response Planning
Vendor & Partner Co-Marketing Policies
Business Continuity Planning

The Art of Shutting Up: When Spokespeople Should Stop Talking

Turning Press Mentions into Tangible Results

Key Factors to Consider When Vetting Speaking Opportunities

The Value of Low-Risk Reps for Media Training

Why PR Pros Must Understand Media Business Models

How to Start Creating Thought Leadership

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John Costello

Independent Contractor

PR & Communications

More than a decade of serving companies of all sizes — from pre-IPO startups to Fortune 500 companies and every stage in between

John Costello is a seasoned public relations and corporate communications professional with over decade of experience in both agency and in-house roles.

With deep expertise crafting compelling messaging, securing placements in top-tier publications, and building strong relationships with clients, media, and other stakeholders, he has an extensive track record of developing and executing successful campaigns for companies across a range sectors, including software, e-commerce, manufacturing, and finance.

Most recently, John served as Head of Public Relations and Executive Communications at Typeform, a B2B SaaS firm based in Barcelona. Its first-ever public relations leader, John was responsible for leading all aspects of global public relations, external communications, and executive thought leadership.

Under his leadership, the team accelerated Typeform’s awareness among priority stakeholders and share of voice on key subjects — in just one year, he helped increase total press coverage by 182%, earning coverage in influential outlets such as TechCrunch, Venturebeat, Ad Age, Business Insider and more.

Prior to Typeform, he served in a senior PR position at Wayfair, the Fortune 250 e-commerce company headquartered in Boston, leading the strategy and execution of awareness campaigns publicizing the company's world-class technology. In this role he managed public relations and corporate communications activities related to technology initiatives — including augmented reality, virtual reality, machine learning, natural language processing and more — working directly with the founders, executives, internal subject matter experts and key industry partners to elevate Wayfair’s profile and credibility as a technology innovator among customers, investors, prospective engineering and data science talent, suppliers and press.

John has also held multiple roles at public relations and marketing agencies, including Corporate Ink and GCAi, serving a clients across a range of industries.

Highly skilled at crafting stories that resonate and earn press coverage

Extensive experience working with leadership, providing 1:1 training and candid counsel directly to founders and C-suite executives

Unique perspective and skillset earned through positions at both agencies and in-house

Passion for creative problem solving, with comfort navigating ambiguity, complexity, and urgency

For the second consecutive year, the Publicity Club's prestigious Platinum Super Bell Award for PR campaign of the year went to Wayfair, one of the world’s largest online destinations for home furnishings and décor.

The company earned top honors for “Wayfair PR Attracts Top Talent to Join Wayfair’s House of Tech,” a campaign that established the firm as a technology innovator and attractive employment destination, gaining prominent share of voice in AR/VR vs. relevant competitors.

Clients